The Oscar publicity machine is ramping up for the February ceremony. In an annual tradition, the Academy of Motion Picture Arts and Sciences unveiled the poster for the 84th Academy Awards, which features a dominant photo of the Oscar statuette surrounded by memorable images from eight films spanning eight decades: “Gone with the Wind” (1939), “Casablanca” (1943), “Giant” (1956), “The Sound of Music” (1965), “The Godfather” (1972), “Driving Miss Daisy” (1989), “Forrest Gump” (1994) and “Gladiator” (2000). All the films featured on the poster won best picture Oscars, except “Giant,” for which George Stevens a directing trophy.
Supported by the tagline “Celebrate the movies in all of us,” the design is meant to evoke the emotional connections we all have with the movies. “Whether it’s a first date or a holiday gathering with friends or family, movies are a big part of our memory,” said Academy President Tom Sherak. “The Academy Awards not only honor the excellence of these movies, but also celebrate what they mean to us as a culture and to each of us individually.”
The public is encouraged to download the poster image to use as wallpaper and profile icons, and to share with friends. The image is available on the Academy’s website, http://www.oscars.org/poster.
The artwork was created by award-winning graphic designer Anthony Goldschmidt, and Mark and Karen Crawford of the design firm Blood&Chocolate.
Posters will be available to theaters in the U.S. and internationally, along with a theatrical trailer, which will begin screening on Jan. 6.