Paramount’s head of digital distribution is headed to YouTube.
Alex Carloss, who held that role until last week, has joined the Google division’s content acquisition team, where he will work with Robert Kyncl, who left Netflix for the video streaming services last September.
It’s the latest in a string of Hollywood defections to the search giant. In December, Paramount lost Malik Ducard, senior VP of digital distribution at the studio, who took an unspecified role in content business development at Google.
Paramount reps who were not authorized to comment publicly on the matter confirmed the move. The company did not respond to inquiries about the status of the search for Carloss’ successor.
Carloss brings extensive industry experience to YouTube. Before his six-year stint at Paramount, he put in time at MGM, Buena Vista Home Entertainment and Electronic Arts. Those relationships could help Google as it seeks to make deals with studios.
Google has been looking to improve relations with Hollywood studios after years of skirmishes. In November, the company was reportedly in talks to acquire the digital rights to Miramax films.
But the going has been slow. The launch of Google TV is largely seen as a significant stumble for the company, as it angered studios, who blocked access to streaming content on their sites, removing one of the device’s chief draws for consumers.
In fact, while Google has been on a Hollywood hiring spree, no one seems to know exactly what it’s planning to do with the new additions.
Company has denied it plans to launch a YouTube streaming distribution service, similar to Netflix. One rumor has suggested the company is attempting to strike deals with celebrities to create content on its own branded YouTube pages, but that sort of work falls outside of the expertise of the former Hollywood execs.
Regardless of the end goal, having a growing collection of studio names at Google could finally help the company make peace with Hollywood.