Technicolor has taken a stake in video search company and metadata provider Digitalsmiths.

The lab giant turned digital services provider leads new $12.5 million round of funding for Digitalsmiths. Funding round also includes existing investors .406 Ventures, Aurora Funds, Chrysalis Ventures, Capitol Broadcasting and Cisco.

This brings the total funding for Digitalsmiths to date to $30 million.

Digitalsmiths bills itself as creating “discovery products.” It indexes library video, noting cast, dialogue, music, setting and many other items a computer can’t spot. The result is a database users and potential licensees can search, so content owners can monetize their libraries and consumers can find the content they want to view. Company’s customers include Warner Bros., Turner, The CW Network, and Paramount, among others.

Technicolor’s product lineup includes consumer set-top boxes, so the company has a particular interest in the kind of metadata Digitalsmiths provides.

“Our investment reflects the growing importance of descriptive content metadata,” said Ahmad Ouri, chief marketing officer of Technicolor. “At the end of the day, we want to provide the consumer with a simple experience as they discover and consume content.”