The lab giant turned digital services provider leads new $12.5 million round of funding for Digitalsmiths. Funding round also includes existing investors .406 Ventures, Aurora Funds, Chrysalis Ventures, Capitol Broadcasting and Cisco.
This brings the total funding for Digitalsmiths to date to $30 million.
Digitalsmiths bills itself as creating “discovery products.” It indexes library video, noting cast, dialogue, music, setting and many other items a computer can’t spot. The result is a database users and potential licensees can search, so content owners can monetize their libraries and consumers can find the content they want to view. Company’s customers include Warner Bros., Turner, The CW Network, and Paramount, among others.
Technicolor’s product lineup includes consumer set-top boxes, so the company has a particular interest in the kind of metadata Digitalsmiths provides.
“Our investment reflects the growing importance of descriptive content metadata,” said Ahmad Ouri, chief marketing officer of Technicolor. “At the end of the day, we want to provide the consumer with a simple experience as they discover and consume content.”
Popular on Variety
Kit Harington on 'Game of Thrones' Ending, Women of Westeros
John Lithgow and Laurie Metcalf on Playing the Clintons: 'There's a Tremendous Undertow of Melancholy'
Kevin Costner on Oscar Netflix Controversy: 'Movies Are for Theaters'
Jordan Peele on the Message Behind 'Us'
Charlize Theron, Seth Rogen Weigh in on Theatrical vs. Streaming
Kathy Bates on Netflix Awards Debate: Short Theatrical Releases Are 'Dirty Pool'
In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Paramount Pictures claims the top spot in spending for the fourth week in row with “Wonder Park.” Ads placed for the animated film had an estimated media value of $5.18 million through Sunday for 1,718 national [...]
One of the most surprising first-time attendees at FilMart is Chinese tech giant Huawei, which has come to Hong Kong to acquire the video content it needs to support its strategy of expansion into Southeast Asia. The company is currently embroiled in a PR nightmare as it defends itself against accusations that its equipment could [...]
Guru Studio, an award-winning Canadian animation studio, is exploring the possibility of opening an office in Hong Kong or mainland China. The Toronto-based company is keen to get a slice of China’s animation market, which has been growing quickly. Louise Jones, Guru vice president of finance and business affairs, said at a FilMart panel discussion [...]
Netflix is doubling down on interactive content for kids. The streaming service announced a new interactive animated show on Tuesday dubbed “Battle Kitty” from Matt Layzell. The company didn’t share a premiere date for the show yet. “Netflix has given me the incredible opportunity to help change how young people see themselves,” said Layzell. “Like [...]
The rankings are in, and the 68-team field is set. March Madness is officially upon us, and if you want to catch the action from home, from the office, or on-the-go, there are a couple ways to stream March Madness online for free. The first game kicks off today, and the tournament runs until April [...]
Stadia is Google’s game streaming service that is designed to let you play high-end games on most modern screens — be they phone, laptop, tablet, computer or TV — with very little download time and no loss of fidelity, the company announced Tuesday at the Game Developers Conference. The service is launching in 2019. Cost [...]
While most of the discussion around Amazon’s presence in the game industry revolves around their scattershot game projects and rumored cloud gaming platform, the tech giant has been far more involved in building the backend infrastructure for major games. Companies like Square Enix and Zynga both use Amazon Games Tech, Amazon’s portfolio of services that [...]