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Starz ups two to lead digital unit

Mara Winokur replaces Marc DeBevoise

Starz has upped a pair of execs to lead its digital-media division.

Mara Winokur will take the top job at the unit, serving as senior VP digital media, business development and strategy. Also promoted is David Katz, who goes from executive director to VP.

The execs step in to fill the shoes of Marc DeBevoise, who exited in June to CBS Interactive, where he replaced Anthony Soohoo as senior VP and GM of the unit’s entertainment division.

“Starz Digital Media is in very capable and creative hands with Mara and David and I congratulate them on their respective promotions,” said Ed Huguez, executive VP affiliate sales and marketing, to whom Winokur reports.

Winokur will lead digital initiatives across Starz’s business units. Starz often deploys digital extension to its programming including a “Spartacus” Facebook game and “Pillars of the Earth” iPad app. Winokur’s previous stints included digital-minded posts at EMI Music Entertainment and Sony BMG Entertainment.