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Shine buys online gaming specialist Bossa

Company to devise content for social networking sites

News Corp.’s U.K.-based super-indie Shine has acquired upstart British social gaming specialist Bossa Studios for an undisclosed sum.

The London-based outfit, formed 11 months ago, will devise new content for social networking sites such as Facebook and MySpace and develop original cross-platform content.

Bossa will also work with existing Shine shows, which include international hit “Masterchef.”

Shine chair-CEO Elisabeth Murdoch said the global content company was committed to producing content across multiple platforms and developing direct-to-consumer models. “We have long identified social gaming as a critical component to this strategy, and in Bossa Studios we discovered an entrepreneurial, creative team that shared our passion for creative excellence,” she added.

Bossa’s team of 20 includes its co-founders — gamer-in-chief Henrique Olifiers, marketer-in-chief Roberta Lucca, technologist-in-chief Ric Moore and creator-in-chief Imre Jele.

Bossa will bow its first Facebook game, “Monstermind,” next week.

Shine has long harbored ambitions to move into making content for social media. It appointed former Bebo topper Joanna Shields to lead the push but she quit in April 2010 after a short stint to run Facebook’s European operations.

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