×
You will be redirected back to your article in seconds

Samsung talk touts team-ups

Elaborate CES keynote announces partnerships

In an elaborate hourlong keynote, Samsung served up a murderer’s row of showbiz and tech CEOs to announce new or expanded partnerships for 2011.

Taking the stage with Samsung’s Boo-Kuen Yoon, president of visual display, were the CEOs of Samsung’s partner companies: Comcast’s Brian Roberts, Time Warner Cable’s Glenn Britt, Hulu’s Jason Kilar, Adobe’s Shantanu Narayen and DreamWorks Animation’s Jeffrey Katzenberg. Each announced a significant initiative with the electronics giant.

Roberts and Britt appeared together to announce streaming VOD services on Smart TV. Roberts announced Comcast’s Xfinity TV service and Xfinity app for the Android-driven Samsung Galaxy Tab, which turns the tablet into a TV remote and channel guide and lets it play streaming web content.

Not to be outdone, Britt announced that Samsung Smart TV owners with Time Warner Cable service would be able to get the full navigation without a set-top box and would be able to watch live TV on the Galaxy Tab.

“Ultimately, customers will have access to the entire channel lineup on the Tab,” he said.

To power these cross-device services, Yoon said Samsung will launch a cloud-based platform to allow devices to communicate with each other.

Turning to 3D, Yoon said that while Samsung was the first company to sell 3D sets, “The question for 3D TV has shifted from “Who will be first?” to “Who will be best?” Then he introduced Katzenberg.

In his presentation, the DreamWorks toon topper said the existing bundling relationship between DWA and Samsung, where consumers who buy Samsung hardware get DWA 3D Blu-ray disks, will continue. Two 3D Blu-ray titles, including “Megamind,” will be available exclusively.

The companies are also partnering on a 3D streaming VOD service that will make DWA content, including trailers and promotions available via the 3D app on Smart TV in both 2D and 3D.

Beyond that, DWA will work with Samsung on marketing, giving Samsung access to DWA characters. Companies are also collaborating on R&D for future 3D tech and content.

Katzenberg and Yoon also showed off a pair of lightweight active-shutter 3D glasses with prescription lenses, and a wireless charging station for them.

Hulu’s Kilar focused mostly on predictions for how advancing TV technology will make today’s onscreen program guides seem as quaint as rotary dial phones. He announced that the subscription Hulu Plus service, which features deep archive of TV series episodes, is coming to Samsung’s Android mobile phones.

Narayen announced the new line of Smart TVs will incorporate support for Adobe AIR and Flash, which will speed the development of new apps for the Smart TV platform. Samsung is the first manufacturer to include support for these AIR and Flash.

Separately, Samsung also announced a partnership with DirecTV to deliver the first production TV with support for RVU, which lets subscribers watch content from their DVR on a Samsung TV without the need for an additional set-top box.

Samsung will embed RVU support in its Smart TV line.

Popular on Variety

More Digital

  • daydream view

    Google Ships Pixel 4 Without Daydream Support, Stops Selling Daydream Viewer

    Google is effectively phasing out its Daydream virtual reality (VR) platform: The company’s latest flagship Pixel 4 flagship phone, which Google unveiled at a press event in New York Tuesday, won’t support Google’s Daydream mobile VR platform anymore, a spokesperson confirmed to Variety. The company will also stop selling the Daydream viewer, but continue to [...]

  • Google Wifi

    The New Google Wifi Ships in Three Colors Because Good-Looking Routers Work Better

    When Google revamped its Wifi router product, it extended the devices reach and doubled their speed, while also adding a full-blown smart speaker with Google Assistant. But the company paid just as much attention to Google Wifi’s design, down to the decision to ship the product in three colors. The surprising reason for this: Google [...]

  • Nest Mini

    Google Introduces New $49 Nest Mini Speaker With On-Board Machine Learning, Stereo Pairing

    Google introduced a revamped version of its entry-level smart speaker at a press event in New York Tuesday: The new $49 Nest Mini speaker effectively replaces its Home Mini predecessor with bigger sound, a built-in machine learning chip for faster responses, ultrasound for proximity detection and the ability to pair 2 speakers for inexpensive stereo [...]

  • Google Stadia Game Streaming Service Launching

    Google’s Stadia Game Streaming Service Will Launch Nov. 19

    Google hardware chief Rick Osterloh gave us an update on the company’s game streaming service Stadia during the company’s fall hardware event in New York Tuesday: Stadia will be available to the public on Nov. 19. Stadia promises to stream games directly from the cloud, with no need to buy a full-blown game console. Consumers [...]

  • LeEco founder Jia Yueting

    LeEco Founder Jia Yueting Files for Bankruptcy in the U.S.

    Jia Yueting, the colorful Chinese entrepreneur who founded the LeEco electronics-to-video streaming group, has filed for bankruptcy in the U.S. Jia, sometimes known as YT, has debts on both sides of the Pacific and has been in the U.S. from late 2017, in defiance of an order from the China Securities Regulatory Commission to return [...]

  • Apple TV Plus on Roku

    Roku Adds Apple TV App, Just in Time for Apple TV Plus Streaming Launch

    Apple’s TV and movie streaming app has landed on Roku. Starting today, most Roku device users will be able to add the Apple TV app for free. Under the companies’ agreement — for the first time — Roku users can use the Apple TV app to discover and watch movies, TV shows and more, including [...]

  • The Olympic Rings adorn an event

    Eurosport Strikes Content and Ad Deal With Twitter for Tokyo Olympic Games

    Discovery-owned Eurosport has inked a content and ad sales deal with Twitter for the 2020 Tokyo Olympic Games. Eurosport has rights to the Tokyo Summer Olympics in 16 European markets. Under the deal, Twitter will carry extensive event highlight clips including medal-winning moments during the Games. Territories covered in the deal include Austria, Belgium, the Czech [...]

More From Our Brands

Access exclusive content