You will be redirected back to your article in seconds

Sale may still be in Hulu’s future

News Corp. exec mulls venture's options

The owners of Hulu may still be open to selling the joint venture in the future, according to Jon Miller, chief digital officer at News Corp., who indicated that possibility in an appearance Wednesday at an industry confab.

Miller shed light on the rationale behind the decision to pull Hulu off the auction block at the Business Insider Ignition conference in New York. He explained that while some among the joint owners felt they needed to stay in the business of online content aggregation, those who disagreed with that notion could eventually revisit that decision.

“Even if you didn’t feel like you had to be an operator, you didn’t have to make that decision today,” said Miller, who was not suggesting there were any current sale discussions.

Hulu owners News Corp., Walt Disney Co., NBCUniversal and Providence Equity Partners first attempted to unload Hulu in June after an unsolicited bid. But after months of talking with suitors from DirecTV to Microsoft, the owners called off the sale last month.

Miller suggested Hulu’s owners saw the value of maintaining control over digital distribution of their own programming. Critics of the proposed deal had long suggested that Hollywood would essentially be setting up whatever tech company it sold Hulu to be in position to dictate future licensing terms of the owners’ high-value content: next-day access to primetime fare from ABC, NBC and Fox.

Miller addressed a variety of subjects on the digital front in a joint panel with Vivian Schiller, president of digital at NBC News. Though her parent company is also a Hulu owner, NBCUni has no say in Hulu per conditions of the conglom’s acquisition by Comcast Corp. earlier this year.

Miller also offered a prediction on YouTube’s recently announced foray into programming approximately 100 channels with content from premium providers. Likening the venture to the slow growth of the cable TV business, he forecasted the channel strategy would “start poorly,” but gradually gain enough traction to become a powerful force on the video landscape.

More Digital

  • Cenk Uygur

    Bernie Sanders Retracts Endorsement of Young Turks Founder Cenk Uygur After Backlash

    Bernie Sanders pulled his support for Cenk Uygur’s congressional bid, with the Vermont independent in part acknowledging that Sanders’ supporters were “frustrated” about the endorsement. Sanders, who’s running for the 2020 Democratic presidential nomination, cited Uygur’s announcement Friday that he would not be accepting any endorsements. In a statement, Sanders alluded to sexist and other [...]

  • Tana MongeauStreamy Awards, Arrivals, The Beverly

    Streamy Awards 2019: The Complete Winners List

    The 9th Annual Streamy Awards — honoring the best from YouTube and online video — were held Friday night in Beverly Hills. Tana Mongeau (pictured above) was named Creator of the Year and Rhett & Link’s “Good Mythical Morning” won Show of the Year in the two fan-voted Audience Choice categories. David Dobrik picked up [...]

  • NBC News - Quibi

    NBC News Digital Workers Form New Union

    A group of approximately 150 editorial workers who help produce some of NBC News digital content have formed a union, citing a desire to push their employer to work more seriously through such issues as equal pay and the recent handling of sensitive stories. Editorial employees of NBC News Digital won certification of their union [...]

  • Fox Nation Tests Holiday Programming

    Fox Nation Tests Holiday Programming

    The Fox Nation streaming-video service has long been touted as a new option for super-fans of the Fox News Channel. But some of the broadband hub’s new programming choices suggest adherents of “Fox & Friends” and Sean Hannity aren’t looking solely for chatter about politics and interviews with members of the Trump administration. Subscribers to [...]

  • Facebook

    FTC May Stop Facebook From Integrating Whatsapp, Instagram

    The Federal Trade Commission (FTC) is weighing whether it should seek an injunction against Facebook to prevent the social media giant from integrating services like Whatsapp, Messenger and Instagram with its core app, according to reports from the Wall Street Journal and the New York Times. Regulators fear that Facebook’s app integration plans could make [...]

  • Ivanka Trump

    Ivanka Trump Reportedly Set to Speak at CES 2020

    Ivanka Trump, President Donald Trump’s daughter and an adviser to the president, is scheduled to appear on a panel at CES 2020 in January, according to a published report. Ivanka Trump will appear on a panel set for Jan. 8 at 3 p.m. at the Las Vegas confab with Gary Shapiro, president and CEO of [...]

More From Our Brands

Access exclusive content