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Rising Sun adopts Orphanage vet

Vfx house taps Marc Sadeghi as exec VP

It’s a new dawn in Los Angeles for Rising Sun Pictures.

The Oz-based visual effects house has tapped Marc Sadeghi, a former key executive at the Orphanage, as exec VP and head of business development and marketing.

Sadeghi will be based in Los Angeles, where he will be Rising Sun’s first permanent presence in Hollywood.

Rising Sun has contributed vfx to both parts of “Harry Potter and the Deathly Hallows,” “Terminator: Salvation” and “X-Men Origins: Wolverine.” Company is aiming to move up to become a lead vfx house for tentpole pictures.

Rising Sun’s HQ is in Adelaide.

Even with tax incentives driving work to Australia, company execs told Variety last year that they were eyeing expansion to stay competitive.

Kerner Optical has named vfx vet Camille Cellucci to the post of executive producer. Cellucci was vfx producer on “The Green Hornet” and “Salt.”

Kerner CEO Eric Edmeades cited Cellucci’s 3D experience on “The Green Hornet,” saying, “We are actively anticipating the expansion of our business very soon into the 2D/3D conversion arena. We’ve been having numerous meetings with interested parties, and we have a number of active projects on the table right now.”

A 20-year veteran, Cellucci began her career at Industrial Light & Magic, when what is now Kerner was the company’s models and miniatures shop.

She won a vfx Emmy for her work on “The Life and Death of Peter Sellers.”

Jose Dias of TV Globo wrote to Variety to report steady progress for 3D TV content. TV Globo covered Carnival 2011 in 3D and estimates 600,000 viewers in 40 Brazilian cities received the broadcast. Dias says an estimated 1 million 3D TV units have been sold to date in Brazil. Stateside, ESPN 3D will air five days of Masters golf coverage and the upcoming NBA Finals.

Entity FX is contributing all visual effects for “Smallville,” “The Vampire Diaries” and “Hellcats.”

Visual Data Media Services has introduced its Profanity Checker service, which checks for inappropriate language in broadcast content.

NVIDIA has announced a new line of Quadro graphics solutions for mobile workstations. Autodesk has acquired Scaleform, a provider of user interfaces for the vidgame industry. Autodesk also has introduced 3ds Max 2012 software.

CET Universe has appointed George Grippo general manager for the Eastern region. Grippo will be based in New York.