Report: Social games giant Zynga to file IPO

With a valuation of $10 billion, Zynga is by far the largest private game maker in the industry. Now investors hoping to get a piece of that pie may have their chance. Zynga-logo

Tech blog AllThingsDigital reports the company could file for a public offering as early as this week. Once that IPO takes place, the company is widely expected to be the second biggest publicly-traded publisher in the industry, far surpassing Electronic Arts and Take-Two Interactive Software.

Founded by Mark Pincus (and named after his pet bulldog), Zynga is the maker of hit Facebook games like “FarmVille” and “Mafia Wars”. The company claims more than 50 million active users per day and is estimated to see revenue this year of over $1 billion.

Though it was valued at $10 billion in its last round of funding, the company could price itself higher in the offering following the breakout success of networking site LinkedIn last week.

It’s not the only game company viewing a public offering. PopCap Games, makers of the “Bejeweled” and “Plants vs. Zombies” franchises, has also floated the idea – and says it will be ready to take the jump this year, should market conditions seem right.

“I do think we’ll be ready internally,” says PopCap president David Roberts. “Whether the market is ready remains to be seen. … It has got to be right for us.”