Amid controversy over a major price hike and the loss of its valuable pact with Starz, Netflix has expanded its pact with Discovery Communications to include more prior-season and back catalog programming and renewed the nonexclusive agreement for two more years.
Discovery digital senior veep Rebecca Glashow said in a release Wednesday that the company “has always been platform agnostic and committed to satisfying curiosity on all consumer distribution platforms supported by a strong economic model.”
And Netflix’s economic model is changing — the company announced earlier this week that it would be splitting its DVD-by-mail service and its much more profitable streaming service into two separate companies, with the former rebranded Qwikster. The renewed emphasis on streaming content puts added pressure on the company to generate deals like this one.
Programs covered by the new deal include Discovery Channel’s “Man vs. Wild,” TLC’s “Say Yes to the Dress” and Animal Planet’s “River Monsters.”