×
You will be redirected back to your article in seconds

‘Mortal Kombat: Legacy’ Web Series Scores for Machinima, WB

Web series off to strong start before 'Mortal Kombat' game reboot launch

Warner Bros. doesn’t officially launch its reboot of the “Mortal Kombat” videogame franchise until Tuesday — but the studio already has a surprise hit on its hands.

Within two days of its bow on April 12, the first installment of Web series “Mortal Kombat: Legacy” had already been viewed more than 3.6 million times and had become the most viewed YouTube video in Australia, U.K., Australia, Russia and Sweden at the time. Through Saturday, the webisode had crossed the 5 million mark, based on 3.4 million uniques, on Machinima.com’s YouTube channel, which is exclusively rolling out the series.Machinima, run by chairman and CEO Allen DeBevoise, landed the property’s first online distribution window primarily for the site’s audience of mostly 18- to 34-year-old males who gravitate to its game-related programming.

Site boasted 500 million video views in February, based on 50 million unique visitors.

“You try to put content in the most ideal environment where the audience is,” said Thomas Gewecke, president of Warner Bros. Digital Distribution. Machinima has “a history of reaching gamers. They have an expertise in driving awareness around this kind of content.”

Ten episodes of “Mortal Kombat: Legacy,” made to resemble a slick big-budget feature, will be produced by Warner Premiere and released through Warner Bros. Digital Distribution over the next two months.

Project’s installments will then be compiled and packaged on a DVD and Blu-ray to be sold at retail, while episodes will also be sold via various online outlets once they’ve played out on Machinima.

“Legacy” is the first of three Web series Warner Digital will unspool online this year, with Bryan Singer’s sci-fier “H+” and McG’s teen spy series “Aim High” still to come.

The live-action Web series was not part of the initial plan when WB put together the marketing campaign for the vidgame relaunch of “Mortal Kombat,” a property Warner Bros. inherited through its acquisition of Midway Games in 2009.

But studio greenlit the project from director Kevin Tancharoen (“Fame”) after the helmer submitted “Mortal Kombat: Rebirth” as an unsolicited short film to WB last summer that showcased his bigscreen vision for a potential film adaptation of the game.

Short, which wound up impressing not only execs but a large online audience, featured thesps Jeri Ryan and Michael Jai White, who return for the series, penned by Tancharoen, Aaron Helbing and Todd Helbing.

Now the studio hopes the edgy new series and grittier game, developed by NetherRealm Studios and led by “Mortal Kombat”-creator and creative director Ed Boon, will eventually lead to a bigscreen adaptation and relaunch a film franchise whose last outing was New Line’s cartoony “Mortal Kombat: Annihilation” in 1997.

“We’re incredibly excited about the creative product,” Gewecke said. “It’s an incredibly powerful, strong and well done piece of filmmaking. It’s a reinterpretation of the franchise in live-action form that we’d like to explore as different concepts and see what approach works best.”

More Digital

  • THE UMBRELLA ACADEMY

    'The Umbrella Academy' Superheroes Series Premiere Date Set on Netflix

    The dysfunctional-family superheroes of “The Umbrella Academy” are landing on Netflix worldwide on Feb. 15, 2019. The live-action series is based on the “Umbrella Academy” comic books created and written by Gerard Way and illustrated by Gabriel Bá, published by Dark Horse Comics. The Netflix original series comprises 10 one-hour episodes. “The Umbrella Academy” stars [...]

  • ATF: Hooq Adds Trio of Original

    ATF: Hooq Adds Trio of Original Series, Partnership With Vice Media

    Asian video-on-demand service, Hooq has unveiled three Indonesian-made original series, and a partnership with online content group Vice. The new shows range from a talk show “TL;DR” that will be co-produced with Vice, to a full-length series, “Check Out The Store Next Door” (“Cek Toko Sebelah the Series”) and a short form series. The partnership [...]

  • ATF: Indian Streamer Eros Now Launches

    ATF: Indian Streamer Eros Now Launches 'Flesh' as Original Series

    Eros Now, the video streaming arm of Indian film production and distribution giant Eros International, has begun production of an original web TV series. Its human trafficking drama “Flesh” will air in early 2019. “Flesh” stars Swara Bhaskar (“Raanjhanaa,” “Veera Di Wedding”) as a belligerent female cop who takes matters into her own hands in [...]

  • Avengers End Game Trailer

    'Avengers: Endgame' Trailer Smashes 24-Hour Video Views Record

    With the Marvel fandom’s anticipation leading up to “Avengers: Endgame,” it’s no surprise that the trailer drop set a new record for most views in its first 24 hours. The “Avengers: Endgame” trailer was viewed 289 million times in its first 24 hours, after it was released around 5 a.m. PT Friday, according to Marvel [...]

  • ESL And Oculus Partner For VR

    ESL And Oculus Partner For VR Charity Challenge Game Show

    Esports company ESL is teaming up with Oculus for the Change the Game VR Charity Challenge (VRCC), it announced on Friday. Two teams of influencers will compete for a $100,000 prize during the event. Each will represent one of two gaming charities — Stack Up or Take This. Stack Up is a nonprofit that works [...]

More From Our Brands

Access exclusive content