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Medienwoche confab lights up Berlin

Event comprises Media Congress, IFA electronics fair

The week-long media confab Medienwoche@IFA kicks off today in Berlin with a wide-ranging program that includes discussions by leading industry players, and a look at the latest trends in content and technology, as well as the world’s biggest consumer electronics fair.

The two-day Intl. Media Congress sidebar, which starts Monday, will offer keynotes and discussions from WikiLeaks founder Julian Assange (live via satellite), Constantin Film’s Martin Moszkowicz, Mathias Doepfner, CEO of publishing group Axel Springer, and German star and multi-hyphenate Til Schweiger.

The congress features 180 speakers and 70 keynotes, podium discussions and presentations.

The six-day IFA trade fair offers presentations galore of the latest technological developments in the consumer gadgets industry, from smart TVs that use apps to super-sized smartphones (or mini tablets) and more.

“This combination of congress and trade fair allows the Medienwoche to provide an extremely high user value, offering a compact overview of all the latest content and technologies, and covers all current media and Internet policy discussions,” said Elmar Giglinger, managing director of the Medienboard Berlin-Brandenburg, one of the event’s main organizers.Giglinger added that “convergent thinking” had been at the core of the congress since its start.

“In 2011, our goal is to take an even more visionary and international approach, to devote ourselves even more to the strong start-up scene in the capital region, and to give even more space to science and innovation. This unique mix fits Berlin perfectly.”

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