LONDON — European online film and TV subscription service Lovefilm has launched on the iPad through a free app allowing users to instantly watch pics.

Move marks the latest announcement in the service’s multi-platform delivery model, which is also available through DVDs by post, streaming online, PS3 and Internet-connected TVs.

The Lovefilm app allows users to instantly watch, pause, fast-forward and rewind their movie stream, view trailers and add to their DVD rental list on the go.

Amazon-owned Lovefilm has been upping its game this past year, inking a series of exclusive deals with many independent distribs in Blighty during their pay TV window, giving indies more lucrative options than dealing with pay TV operator BSkyB, which has traditionally offered indies much smaller deals — if any — than the Hollywood majors.

On Wednesday, the service inked a long-term deal with pan-European film group Studiocanal for U.K. and Germany, which will see pics such as “Unknown,” “Source Code” and eventually “Tinker Tailor Soldier Spy” (which is currently out in cinemas in Blighty) become available on Lovefilm during the pay TV window.

In July, eOne signed a similar deal for five years, which will see the VOD service stream distrib’s titles such as “The Twilight Saga,” and upcoming “The Three Musketeers” and “The Ides of March.”

Alliance Films’ Brit arm, Momentum Pictures, and Icon have also inked exclusive deals on a handful of pictures with Lovefilm.