You will be redirected back to your article in seconds

Logitech dubs Google TV box “a big mistake”

It’s rare that a company is this candid about one of its products. Logitech-revue

Logitech CEO Guerrino De Luca, in an earnings conference call with investors this week, dubbed the company’s Google TV set top box – officially called the Logitech Revue – “a big mistake” and said the company had no plans to build future versions of the product.

“We expected everybody to line up for Christmas and buy these boxes [at] $300,” he said. “That was a big mistake.”

De Luca, who wasn’t running the company at the time, says Logitech “executed a full scale launch with a beta product and it cost us dearly.” Combined with other missteps, he estimates the company lost $100 million due to operational miscues.

Not all of his comments were quite so harsh. De Luca said Google TV was, in fact, a “great concept” and he believed the success of it or a descendant is “inevitable”, but the company would not be building a successor to the Revue.

More Digital

  • Amazon Fire TV Recast Is a

    Amazon Announces Fire TV Recast Networked-Connected DVR for Cord Cutters

    It’s rare that a company is this candid about one of its products. Logitech CEO Guerrino De Luca, in an earnings conference call with investors this week, dubbed the company’s Google TV set top box – officially called the Logitech Revue – “a big mistake” and said the company had no plans to build future […]

  • Streaming Placeholder

    RIAA Issues Bullish Mid-Year Report: Revenue Up 10%, Streaming Now 75% of Total

    It’s rare that a company is this candid about one of its products. Logitech CEO Guerrino De Luca, in an earnings conference call with investors this week, dubbed the company’s Google TV set top box – officially called the Logitech Revue – “a big mistake” and said the company had no plans to build future […]

  • Amazon Unveils New Echo Speakers, Audio

    Amazon Unveils New Echo Speakers, Subwoofer, Audio Adapter, Receiver and Amplifier

    It’s rare that a company is this candid about one of its products. Logitech CEO Guerrino De Luca, in an earnings conference call with investors this week, dubbed the company’s Google TV set top box – officially called the Logitech Revue – “a big mistake” and said the company had no plans to build future […]

  • VDS - Awesomeness - Rebecca Glashow

    Viacom Names Awesomeness Co-Chiefs: Rebecca Glashow and Shelley Zimmerman

    It’s rare that a company is this candid about one of its products. Logitech CEO Guerrino De Luca, in an earnings conference call with investors this week, dubbed the company’s Google TV set top box – officially called the Logitech Revue – “a big mistake” and said the company had no plans to build future […]

  • Italian Movie Channel to Launch in

    Italian Movie Channel to Launch in U.S. via Amazon (EXCLUSIVE)

    It’s rare that a company is this candid about one of its products. Logitech CEO Guerrino De Luca, in an earnings conference call with investors this week, dubbed the company’s Google TV set top box – officially called the Logitech Revue – “a big mistake” and said the company had no plans to build future […]

More From Our Brands

Access exclusive content