Logitech CEO Guerrino De Luca, in an earnings conference call with investors this week, dubbed the company’s Google TV set top box – officially called the Logitech Revue – “a big mistake” and said the company had no plans to build future versions of the product.
“We expected everybody to line up for Christmas and buy these boxes [at] $300,” he said. “That was a big mistake.”
De Luca, who wasn’t running the company at the time, says Logitech “executed a full scale launch with a beta product and it cost us dearly.” Combined with other missteps, he estimates the company lost $100 million due to operational miscues.
Not all of his comments were quite so harsh. De Luca said Google TV was, in fact, a “great concept” and he believed the success of it or a descendant is “inevitable”, but the company would not be building a successor to the Revue.