×
You will be redirected back to your article in seconds

Lexus has ‘Fresh Perspectives’ for MSN.com

Auto company revving up new web series

Lexus is revving its next Web series, “Fresh Perspectives,” for MSN.com as the automaker continues to turn to online entertainment to promote its new hybrids.

Helmed by the Sniper Twins, the docu series focuses on six young artists challenged to create original pieces of art around the themes of “escape,” “challenge” and “empower” within 24 hours. The individuals are chef Craig Thornton, graffiti artist Augustine Kofie, fashion designer Robert James, paper sculptor Jeff Nishinaka, singer-songwriter V and photographer Tod Seelie.

Lexus is using the themes to promote its newest hybrid, the CT 200h.

Series bows April 18. Project will be promoted across MSN.com, Xbox Live and social media sites.

Microsoft’s Branded Entertainment and Experiences Team shepherded the series for Lexus, with production handled by BRW USA.

Altogether, 45 different videos were produced for the project, including artist bios, time-lapsed imagery of each art project in process.

Property’s main website will also feature written profiles on the artists and features of 30 additional artists.

“Fresh Perspectives” is the latest branded entertainment effort from Lexus and follows short film “Dark Ride,” that starred Norman Reedus, and talkshow “Darkcasting,” hosted by Whitney Cummings.

More Digital

  • Amazon

    Amazon Music’s Free Tier Is More Advertising Play Than Spotify Killer, Analysts Say

    When news began to spread last week that Amazon Music’s long-anticipated free streaming tier was imminent, headlines emerged about its threat to Spotify and Apple Music, with some stories saying that Spotify’s stock price dropped in response to the news. But not only was today’s launch of the free tier basically a soft one — [...]

  • Gay Chorus Deep South

    Why Airbnb Produced Documentary 'Gay Chorus Deep South,' Its First-Ever Film (EXCLUSIVE)

    The latest player to hit the film-festival circuit may be a bit unexpected: Airbnb, the travel-accommodations booking marketplace, developed, financed and produced documentary film “Gay Chorus Deep South,” set to premiere at the 2019 Tribeca Film Festival on April 29. It’s the company’s very first feature film. Directed by David Charles Rodrigues, “Gay Chorus Deep [...]

  • Amazon

    Amazon Music Launches Free Streaming Tier, Through Alexa Only (for Now)

    Amazon Music today basically soft-launched its free streaming tier, in which U.S. customers of its Alexa voice assistant will have access to top Amazon Music playlists and thousands of stations, at no cost. The limited access that the new free service provides — it’s only available through Alexa, and when the listener requests a song, [...]

  • Ben Silbermann, Evan Sharp. Pinterest co-founder

    Pinterest Shares Up Close to 29% on IPO Day

    Shares of the social pinning service Pinterest closed at $24.45 — 28.6% above their IPO price — on the company’s first day at the New York Stock Exchange Thursday as investors were looking to get in on the latest tech listing. Pinterest’s shares opened at $23.75, 25% above the IPO pricing of $19 per share, [...]

  • Netflix Logo

    Netflix to Open Production Hub in New York City Encompassing 100,000 Square Feet

    Netflix plans to open a new production and office facility in Manhattan — which will provide up to $100 million in investments to New York City and result in hundreds of new jobs, according to New York State Gov. Andrew M. Cuomo. Netflix’s new corporate offices in the Big Apple will take up 100,000 square [...]

  • MoviePass card

    MoviePass Has Lost Over 90% of Its Subscribers in Less Than a Year (Report)

    MoviePass users apparently hit the exits en masse after it scaled back the number of movies users could see each month: The flailing cinema-subscription provider has seen its subscriber rolls plunge from a peak of more than 3 million to just 225,000 in under a year, according to a new report. The numbers were reported [...]

  • The Nashville, Tenn. downtown area and

    Nashville City Council Sides With Songwriters Against Streamers’ CRB Appeal

    Nashville city leaders have sided against the streaming services Amazon, Spotify, Google and SiriusXM/Pandora in the appeal of the Copyright Royalty Board’s decision that would give songwriters a pay raise. The Nashville Metro Council adopted the resolution as part of its consent agenda earlier this week, although the move is “purely symbolic” and the streamers [...]

More From Our Brands

Access exclusive content