French film fans to weigh in on arthouse bookings

Producer develops website that gives auds a say

As crowdsourcing heats up around the globe, Gallic producer Tom Dercourt is developing La Septieme Salle, a community-based website that gives Gallic users a say in which arthouse films are booked at their local independent theaters.

La Septieme Salle will include an editorial committee of journalists, bloggers, exhibitors and producers who each month select four films in their fifth to 12th week of exhibition they’d like to see screen at the nearby arthouse.

In addition to its website, La Septieme Salle will be accessible via Facebook, where users will be able to nominate pics, and to browse through a range of promotional material, including clips, film reviews and interviews. The site will “encourage subscribers to connect with other filmgoers in their regions and get feedback from local film bloggers,” says Dercourt, founder of Paris-based producer-developer Cinema Defacto.

La Septieme Salle will propose various screening slots, which users will be able to sign up for and see who else will be attending. Dercourt says the Web platform will serve as an intermediary between indie exhibs and filmgoers to “make sure the supply meets the demand.”

He says various economic and artistic factors prompted the idea for La Septieme Salle.

“The distribution landscape in France makes it very difficult for medium-budget auteur films to exist and stay in theaters long enough to meet their audiences. … The turnover rate for these films is too high, and bigger films benefiting from powerful marketing campaigns are increasingly concentrating the bulk of audiences.”

La Septieme Salle has already drawn more than 20 partners, including indie exhibs and distribs, per Dercourt, who added that he’s in talks with industry players from the U.K., Ireland, Germany, Belgium and Hungary interested in licensing La Septieme Salle for their territories. The website will be launched in mid-November, with a first screening skedded for January.

La Septieme Salle was co-developed by France’s national film org, the Centre National du Cinema.

Popular on Variety

More Film

  • Mark Ruffalo stars as "Robert Bilott"

    Film Review: Todd Haynes' 'Dark Waters'

    What does a rabble-rousing, fight-the-power, ripped-from-the-headlines corporate-conspiracy whistleblower drama look like in the Trump era? It looks like Todd Haynes’ “Dark Waters” — which is to say, it looks very dark indeed. And also potent and gripping and necessary. The movie form I’m talking about is one we all know in our bones; you could [...]

  • Jonathan Majors

    'The Last Black Man in San Francisco' Star Jonathan Majors Reflects on His Breakout Year

    Jonathan Majors is on a roll. Not only did the 30-year-old actor recently earn a Gotham Award nomination for his performance as Montgomery Allen in “The Last Black Man in San Francisco,” he’s now filming the Jordan Peele and J.J. Abrams-produced “Lovecraft Country.” “I’ve done the math,” Majors said. “Eight years of steady acting training [...]

  • Charlies Angels Ford v Ferrari

    Box Office: 'Ford v Ferrari' Set to Speed Past 'Charlie's Angels'

    “Charlie’s Angels” is back with a new generation of winged operatives. Will their latest mission — to help revive a sluggish box office — be a success? The Angels, Kristen Stewart, Naomi Scott and Ella Balinska, will get an assist from fellow newcomers Disney’s historical “Ford v Ferrari” and Warner Bros. thriller “The Good Liar.” [...]

  • Mark Wahlberg arrives at the Los

    Mark Wahlberg Joins Tom Holland in 'Uncharted' Movie (EXCLUSIVE)

    Mark Wahlberg is in final talks to co-star with Tom Holland in “Uncharted,” Sony’s upcoming adaptation of the hit video game. Travis Knight (“Bumblebee”) is directing the movie that follows Nathan Drake, a treasure hunter who journeys across the world to uncover various historical mysteries. Wahlberg will portray Victor “Sully” Sullivan, an American treasure hunter, [...]

  • Alan Horn

    Disney Studios Chief Alan Horn on Scorsese v. Marvel, Challenges in a Changing Business

    It has been more than a month since Martin Scorsese compared Marvel movies to theme park rides and questioned their cinematic credentials, but the conversation started by his comments continues. Walt Disney Studios co-chairman and chief creative officer Alan Horn, who considers Scorsese a friend after working with him on “The Departed,” weighed in on [...]

  • Ryan Destiny Claressa Shields

    Rachel Morrison's Directorial Debut 'Flint Strong' Casts Ryan Destiny as Claressa Shields

    Ryan Destiny, who’s best known for her role in Fox’s “Star,” will play Claressa “T-Rex” Shields in Universal’s biopic “Flint Strong.” The film marks Destiny’s first starring role in a major studio movie after her breakout role in the Lee Daniels series. Based on Zackary Canepari and Drea Cooper’s 2015 boxing documentary “T-Rex,” the story [...]

  • Little Mermaid

    'The Little Mermaid' Turns 30: Inside the Rocky Journey to Make a Disney Classic

    “The Little Mermaid” wasn’t just an animated classic. It was a life raft of sorts for struggling Walt Disney Studios. It’s hard to believe given how dominant Disney is today in the family entertainment space, but when the story of Ariel, a mermaid princess who just wanted to be part of Prince Eric’s world, hit [...]

More From Our Brands

Access exclusive content