F/X house Gravity opens L.A. branch

Karin Levinson set to oversee gradual expansion

Visual effects and content-creation company Gravity has opened a West Coast office in the Lantana Building in Santa Monica and set Karin Levinson as topper for the new facility.

Levinson, whose title is VP of features and television, will report to the company’s CEO-chief creative officer, Zviah Eldar.

Gravity also announced it has been named sole visual effects vendor for Warner Bros.’ “Arthur” and “Crazy, Stupid Love.” Work on the former is being done out of Gravity’s New York office, the latter in Los Angeles.

Gravity New York also has been awarded Universal’s “Tower Heist” and will do main titles for U’s “The Adjustment Bureau.”

Levinson most recently spearheaded Gravity’s expansion to Stamford, Conn., driven by a state tax incentive. Rules regarding that incentive have changed so it is less attractive.

Levinson told Variety Gravity will expand gradually, depending on its L.A. workflow, and said Gravity wants to avoid the fate of Asylum and CafeFX, California-based mid-sized vfx studios that folded recently.

“Both companies were highly respected and did beautiful work,” she said. “Hence, our expansion plans are to evolve methodically and strategically, so we remain fiscally responsible while growing our company.”

Gravity was founded in Tel Aviv and still has offices there. It has 250 employees worldwide.