Darth Vader plugs discs at CES

While Lady Gaga was prepping to help promote a new Polaroid camera at the Las Vegas Convention Center on Thursday, Darth Vader and a battalion of Stormtroopers took over Panasonic’s booth on the show floor to hype the “Star Wars” films on Blu-ray.

Fox Home Entertainment used CES to launch pre-orders for the discs, which don’t hit stores until September. Fox has been especially keen on drumming up advanced buzz for its more anticipated titles in order to boost sales.

“The forces of the Empire will be at your disposal to assure the success of this endeavor,” said Darth Vader at the promo stunt.

All six of the “Star Wars” pics will be released in three sets, broken up into the original trilogy, the prequel trilogy and a complete set with three additional discs.

The ‘Star Wars Saga’ is the most anticipated Blu-ray collection since the launch of the high-def format,” said Twentieth Century Fox Home Entertainment president Mike Dunn. “The epic franchise pioneered sound and visual presentation in theaters and is perfectly suited to do it again in the home, with a viewing experience only possible with Blu-ray.”

More Digital

  • YouTube logo

    YouTube Streams Over 180 Million Hours to TV Screens Every Day

    While Lady Gaga was prepping to help promote a new Polaroid camera at the Las Vegas Convention Center on Thursday, Darth Vader and a battalion of Stormtroopers took over Panasonic’s booth on the show floor to hype the “Star Wars” films on Blu-ray. Fox Home Entertainment used CES to launch pre-orders for the discs, which […]

  • Trump Davos

    Trump Tariffs Could Make Apple Watch, Sonos Speakers More Expensive (Report)

    While Lady Gaga was prepping to help promote a new Polaroid camera at the Las Vegas Convention Center on Thursday, Darth Vader and a battalion of Stormtroopers took over Panasonic’s booth on the show floor to hype the “Star Wars” films on Blu-ray. Fox Home Entertainment used CES to launch pre-orders for the discs, which […]

  • ABC - More In Common

    ABC Hopes Feel-Good Series for Facebook About Americans Uniting Goes Viral

    While Lady Gaga was prepping to help promote a new Polaroid camera at the Las Vegas Convention Center on Thursday, Darth Vader and a battalion of Stormtroopers took over Panasonic’s booth on the show floor to hype the “Star Wars” films on Blu-ray. Fox Home Entertainment used CES to launch pre-orders for the discs, which […]

  • Disney Cycles VR Short Film

    Disney Animation's First VR Film, 'Cycles,' Set to Premiere

    While Lady Gaga was prepping to help promote a new Polaroid camera at the Las Vegas Convention Center on Thursday, Darth Vader and a battalion of Stormtroopers took over Panasonic’s booth on the show floor to hype the “Star Wars” films on Blu-ray. Fox Home Entertainment used CES to launch pre-orders for the discs, which […]

  • Beta Film Boards ‘The Pier,’ from

    Beta Film Boards ‘The Pier,’ from ‘Casa de Papel’ Creator Alex Pina

    While Lady Gaga was prepping to help promote a new Polaroid camera at the Las Vegas Convention Center on Thursday, Darth Vader and a battalion of Stormtroopers took over Panasonic’s booth on the show floor to hype the “Star Wars” films on Blu-ray. Fox Home Entertainment used CES to launch pre-orders for the discs, which […]

  • Michelle Kempner

    BuzzFeed Entertainment Operations Head Michelle Kempner Exiting for Facebook

    While Lady Gaga was prepping to help promote a new Polaroid camera at the Las Vegas Convention Center on Thursday, Darth Vader and a battalion of Stormtroopers took over Panasonic’s booth on the show floor to hype the “Star Wars” films on Blu-ray. Fox Home Entertainment used CES to launch pre-orders for the discs, which […]

More From Our Brands

Access exclusive content