Barnes to top 3D arm

Exec to hed up 2D-to-3D conversion business

Digital Domain has tapped former CafeFX topper Jeff Barnes to head up its 2D-to-3D conversion business.

Barnes will have the title vice president and general manager of stereo visual effects production. He will be based out of DD’s Venice, Calif. HQ and will report to CEO Cliff Plumer.

“Digital Domain understands that 3D conversion is not an afterthought or a standalone process,” said Barnes. “It’s most effective when it’s part of the initial shot design, as it’s essentially a visual effect.”

Digital Domain’s parent company last year aquired 3D conversion company In-Three, an early entry into the “dimensionalization” field, and is moving most of its artists to its new campus in Port St. Lucie, Fla. A core group is remaining in Venice and there is an outsourcing operation offshore.

Barnes co-founded the Computer Cafe Group and was leader of its vfx division, CafeFX, until the company’s demise. He is a board member of the Visual Effects Society.