Gamers are getting grayer.

The average vidgame player is now 37 years old, and individuals who buy the most games are 41, on average, according to a survey of 1,200 households compiled by the Entertainment Software Assn.

In fact, 29% of players are over 50. And the average gamer has been playing for 12 years. But as games become ubiquitous on all

platforms — especially cell phones — more players could eventually make that demo younger, considering games are now played, in some form, by 72% of American households, stealing away auds from TV shows and movies, the trade group said.