Lucas Baino, the political ad maker who created movie-trailer like spots for Tim Pawlenty, is now working for Rick Perry, starting with a web video that debuted today. Baino’s signature elements are all there: Quick cuts, splashy patriotism, and flying fighter jets. The spot labels President Obama as “President Zero,” for zero jobs created in the latest month of employment statistics. (Slate)

Keys for Obama: Alicia Keys was the opening act for President Obama last night as he appeared at a fundraiser at the Gotham Theater. She sang “Empire State of Mind” and “Blackbird.”

Prez at HRC: Obama will be the keynote speaker at the Human Rights Campaign’s next national dinner on Oct. 1. There’s also buzz that HRC President Joe Solmonese, who is departing the org, will play a role in Obama’s reelection campaign, although not as a staffer.

140 Character Campaigns: Twitter has started to sell political advertising, via promoted Tweets that come up in search terms or in the timeline of users who follow political campaigns. (Washington Post).