Unveiling its fall schedule today, NBC said that “Celebrity Apprentice” will return next season, even if Donald Trump jumps into the presidential race.
“If he decides to run for president and is unavailable to do show, we’ll do it and there will be someone else sitting at the head of the board-room table,” said Robert Greenblatt, the network’s entertainment chief, per Variety. “Who that is we won’t really entertain because I’m hoping we’ll still have Donald back in the season.”
It’s hard to say whether Trump’s flirtations with a presidential bid have helped or hurt the ratings for “Celebrity Apprentice,” but his seen a precipitous drop in the polls ever since the White House Correspondents Assn. dinner, when he was skewered by President Obama, on the eve of the mission in which Osama bin Laden was killed.
MSNBC host Lawrence O’Donnell has been critical of the network’s refusal to say whether “Apprentice” would be renewed several weeks ago. He’s pressed executives to reveal their plans as a way to shed light on whether Trump is serious.
So now we still don’t know whether Trump will run for president — but he’ll still have a job in prime time if he does not.