French vidgame publisher Ubisoft is launching Ubisoft Motion Pictures to adapt its game franchises into films and TV skeins.

Ubisoft’s Paris-based film division is headed by Jean-Julien Baronnet, former CEO of Luc Besson’s EuropaCorp. Gallic producer Didier Lupfer (“Gainsbourg”) is in charge of production and development, while Jean de Rivieres, former topper of distribution at Walt Disney Studios Motion Pictures France, handles marketing and international sales.

Some of Ubisoft’s hot proprieties include “Assassin’s Creed” and “Splinter Cell.” Ubisoft’s “Prince of Persia: The Sands of Time” was brought to the bigscreen by Jerry Bruckheimer, with Jake Gyllenhaal in the lead. The 2010 pic grossed about $335 million worldwide.

The publisher started expanding its reach in 2007, when it launched Ubisoft Digital Arts, a computer animation studio, which created “Avatar’s” ground-breaking 3D vidgame. A year later, it acquired Montreal-based visual effects house Hybride Technologies.