The global appetite for TV entertainment is generating plenty of business in the run-up to this year’s Mip TV programming mart, which starts April 4.

London-based distrib DRG has inked a number of deals for TV Land’s “Retired at 35.” The new U.S. sitcom, which stars George Segal, Jessica Walter and Johnathan McClain, sold to six broadcasters, including Fox Italy and Vision TV Canada. The news coincides with TV Land’s second season order of “Retired at 35” this week.

The show also went to MNet in South Africa, TV4 for Sweden and Finland, Mediavera in Turkey and leading homevid company Madman for DVD and Blu-ray release in Australia and New Zealand.

Fellow Blighty distrib Hat Trick Intl. struck deals with French and Italian broadcasters M6 and RTI Mediaset for comedy drama format “The Worst Week of My Life.”

M6 and RTI are currently producing local versions of the show, which follow a hapless couple as they cope with marriage, a baby and in-laws.

The series aired on BBC1 in the U.K. and has also been remade in Germany (Sat.1) and the U.S. (CBS). The finished version of the U.K. series has sold to more than 150 countries worldwide, including ABC Australia, NRK Norway, Kanal 5 Sweden, SABC South Africa and BBC America.

FremantleMedia Enterprises has added two-parter “The Reckoning” to its international drama slate that encompasses “The Sinking of the Laconia,” “Exile” and “The Crimson Petal and the White.” “The Reckoning” is produced by TXTV for ITV1 in Blighty and is expected to air later this spring.

Show features Ashley Jensen alongside Max Beesley in a story about a single mom who will inherit $8 million from a mysterious benefactor if she kills a man.

Fox Look has signed a licensing pact with India’s Bulldog Media for a Hindi-language version of hit format “Beauty and the Geek.”

A local Hindi version of the U.S. reality show, in which women pair up with geeks to win big cash prizes — and perhaps love — launches on Star’s Channel V this month. The localized version will roll out to Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, United Arab Emirates, Yemen, Maldives, Nepal, Bangladesh, Bhutan, Sri Lanka and Hong Kong. “Beauty and the Geek” has spawned 20 local franchises to date.

The U.K.’s Channel 4 has commissioned two more seasons of hit daytime show “Celebrity Five Go To” from Zodiak Media’s London-based RDF Television, after a successful pilot run this year.

The show sends a host of celebrity names on vacation together, competing to be crowned best holidaymaker. Zodiak Rights holds worldwide rights to the format.

Entertainment programming giant Endemol has agreed to develop and produce sports entertainment formats in Africa for alcoholic beverages giant Diageo including its Guinness brand.

Sports quiz show “The Guinness Football Challenge” is rolling out in selected markets across Africa with 20 new episodes already commissioned.

Endemol will also take over production of “Malta Guinness Street Dance” for Diageo. Endemol South Africa will produce 24 new episodes of “Street Dance,” which seeks out Africa’s finest street dance talent.Meanwhile, Universal Networks Intl. is expanding its high-definitions outlets in Turkey and Taiwan. Earlier this month, Universal Channel HD launched in Turkey and, separately, UNI extended Universal Channel HD into Taiwan following the February launch of the channel in Malaysia.

Universal Channel HD is available in Turkey on the D-Smart platform, in Malaysia on Telekom Malaysia’s IPTV platform HyppTV and on Chunghwa Telecom’s IPTV platform MOD in Taiwan. In Southeast Asia, the channel boasts the exclusive premiere of two new series, “Law & Order: Los Angeles” and the office comedy “Outsourced.”

UNI has launched HD channels in more than 40 territories so far, including Japan, Germany, the U.K., Spain, France and Latin America.