×
You will be redirected back to your article in seconds

Sony taps digital marketing exec

Jake Zim named senior VP of division

Sony Pictures Entertainment has tapped Jake Zim as senior VP of the studio’s digital marketing division.

Zim will be responsible for heading the studio’s digital creative and digital brand strategy, overseeing work on domestic titles. He’ll report to Dwight Caines, prexy of worldwide digital marketing for Sony.

“I’ve known Jake for several years, and have always had great respect for the work he’s accomplished,” Caines said in a statement. “I’m excited to benefit from his creativity and think he’ll bring yet another dimension to a digital team that is already among the best in town.”

Prior to joining Sony, Zim served as prexy of digital marketing for 20th Century Fox since 2009, where he oversaw Fox’s development and execution of online and mobile marketing campaigns for domestic releases. He spearheaded the digital marketing strategy for “Avatar,” as well as Fox franchise installments like “X-Men Origins: Wolverine,” “Night at the Museum: Battle of the Smithsonian” and most recently “Rio.”

Filling out Caines’ roster at Sony are Elias Plishner and Michael Fisk, who run the media and international digital initiatives, respectively.

Zim will directly manage such Sony projects as “21 Jump Street,” and the next offerings from the “Men in Black” and James Bond series.

More Film

  • Editorial use only. No book cover

    'A Star Is Born' DP Matthew Libatique on Lensing With Bradley Cooper

    Sony Pictures Entertainment has tapped Jake Zim as senior VP of the studio’s digital marketing division. Zim will be responsible for heading the studio’s digital creative and digital brand strategy, overseeing work on domestic titles. He’ll report to Dwight Caines, prexy of worldwide digital marketing for Sony. “I’ve known Jake for several years, and have […]

  • Fantastic Beasts: The Crimes of Grindelwald

    Box Office: 'Fantastic Beasts: The Crimes of Grindelwald' Heads for $250 Million Global Launch

    Sony Pictures Entertainment has tapped Jake Zim as senior VP of the studio’s digital marketing division. Zim will be responsible for heading the studio’s digital creative and digital brand strategy, overseeing work on domestic titles. He’ll report to Dwight Caines, prexy of worldwide digital marketing for Sony. “I’ve known Jake for several years, and have […]

  • 'SNL' Star Darrell Hammond Reveals Past

    'SNL' Star Darrell Hammond Reveals Past Trauma in Documentary Trailer (EXCLUSIVE)

    Sony Pictures Entertainment has tapped Jake Zim as senior VP of the studio’s digital marketing division. Zim will be responsible for heading the studio’s digital creative and digital brand strategy, overseeing work on domestic titles. He’ll report to Dwight Caines, prexy of worldwide digital marketing for Sony. “I’ve known Jake for several years, and have […]

  • 'Amazing Grace' Review: Aretha Franklin's 1972

    DOC NYC Film Review: 'Amazing Grace'

    Sony Pictures Entertainment has tapped Jake Zim as senior VP of the studio’s digital marketing division. Zim will be responsible for heading the studio’s digital creative and digital brand strategy, overseeing work on domestic titles. He’ll report to Dwight Caines, prexy of worldwide digital marketing for Sony. “I’ve known Jake for several years, and have […]

  • Black Hammer

    'Black Hammer' Movies, TV Shows in the Works at Legendary

    Sony Pictures Entertainment has tapped Jake Zim as senior VP of the studio’s digital marketing division. Zim will be responsible for heading the studio’s digital creative and digital brand strategy, overseeing work on domestic titles. He’ll report to Dwight Caines, prexy of worldwide digital marketing for Sony. “I’ve known Jake for several years, and have […]

  • MoviePass card

    MoviePass Parent Company Cancels Stock Split, Nasdaq Delisting Likely

    Sony Pictures Entertainment has tapped Jake Zim as senior VP of the studio’s digital marketing division. Zim will be responsible for heading the studio’s digital creative and digital brand strategy, overseeing work on domestic titles. He’ll report to Dwight Caines, prexy of worldwide digital marketing for Sony. “I’ve known Jake for several years, and have […]

  • Donald Trump, Robert De Niro

    Robert De Niro Bashes Trump Again: 'Down With This Motherf---er!'

    Sony Pictures Entertainment has tapped Jake Zim as senior VP of the studio’s digital marketing division. Zim will be responsible for heading the studio’s digital creative and digital brand strategy, overseeing work on domestic titles. He’ll report to Dwight Caines, prexy of worldwide digital marketing for Sony. “I’ve known Jake for several years, and have […]

More From Our Brands

Access exclusive content