With cyberlockers ready to store countless hours of video and audio files, tech firm Vobile has launched vCloud9 as a tool to close the digital doors on pirated material.
The Motion Picture Assn. of America has thrown its support behind the software technology targeted at file-hosting services that identifies and manages unauthorized content that has been uploaded to their sites.
“vCloud9 offers an important new tool for website operators offering legitimate cloud-based storage services to be able to discover unauthorized content online and ensure copyright compliance, thereby protecting the rights of content owners and the creative community,” said Kevin Suh, senior VP, content protection, Internet for the MPAA.
With cyberlockers, the majority of unauthorized content is saved as compressed files to allow easier file uploading and downloading. Through such file compressions, however, it’s often difficult to discern just what the actual content is and whether’s it’s been legitimately purchased.
When vCloud9 finds new content, it matches its to Vobile’s VDNA Database, a registry of copyrighted audiovisual content. If a match is found, business rules determined by the content owner are automatically triggered; the rules range from serving ads against the uploaded content to removing the material completely from the site.
Vobile is a Santa Clara, Calif.-based creator of multimedia content monitoring and protection technology that’s used by the major studios, TV networks, record labels and sports leagues.