CANNES — Polish paybox n is beefing up its channel lineup as the platform builds toward more than 30 HD channels before the end of the year.
Markus Tellenbach, CEO of TVN, the broadcaster that owns n, announced at Mip TV that a strategic partnership between the satcaster and Fox Intl. Channels Poland would see National Geographic Channel HD come on board April 5.
This boosts the lineup to 26 HD channels, more than any other satellite pay television provider in Poland.
But Tellenbach said he was determined that n would increase its channel offer during the months ahead.
“We are in pole position and I want to defend that position by having more than 30 HD channels on the platform by the end of the year,” he said.
The web has bought more than 20 hours of National Geographic Channel 3D content to premiere on Poland’s first 3D channel, nShow3D, and accompanying video-on-demand service.
Tellenbach gave an upbeat presentation of TVN’s activities, which have been helped by the strong local economy.
He said: “Poland is one of the most exciting TV markets in Europe and one of the few that was not affected by a recession.
“Electronic media is dominating the Polish advertising market and is responsible for 66% of advertising revenues.”
TVN’s assets include free-to-air network TVN, which operates 10 channels, as well as n, which bowed in October 2006.