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BERLIN — Diana Iljine will be taking the reins at the Munich Film Festival next year, replacing outgoing topper Andreas Stroehl.

Iljine’s appointment may be a sign of a new direction for Germany’s second biggest fest. Unlike her predecessor, Iljine amassed her experience in Germany’s TV industry, working in acquisitions for commercial web RTL 2 and licensing group Telepool, where she bought programming for the distrib’s parent group, pubcaster Bayerischer Rundfunk.

Stroehl, who is overseeing the fest for the last time this year, is returning to the Goethe Institute, where he’ll serve as head of culture and information at the prestigious cultural and educational institution.

Before his appointment as fest director in 2003, Stroehl had worked at the Goethe Institute in various positions since 1990, including overseeing the area Film, TV and Radio.

The Munich fest saw a marked increase in admissions under Stroehl, who took over from the event’s founder and long-time topper Eberhard Hauff.

The festival saw record attendance in 2009 with 73,500 festgoers. Last year, however, admissions slipped to 65,000 due to the World Cup soccer tournament, which took place at the same time as the event.

The fest runs June 24-July 2.