MEXICO CITY — Mexican media mogul Ricardo Salinas-Pliego, owner of No. 2 broadcaster TV Azteca, is launching a triple-play gambit via mobile services subsidiary Grupo Iusacell that recently partnered with TV giant Televisa.

The new high-speed data services package is called Total Play, boasting upload speeds of 10 MB/s (exceptionally high for Mexico), up to 250 channels and fiber optic fixed-line phone service, costing between $45 and $100 per month.

Salinas expects 100,000 subs by the end of 2011 with service beginning in Mexico City and a few select markets.

It will compete against phone and Internet services offered by billionaire Carlos Slim’s telco Telmex, the so-called Yoo 3-play service introduced by cablers two years ago and, ironically, against Televisa’s own feevees, despite the larger web’s 50% share in the company.