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LONDON — HBO Central Europe subscribers in the Balkans can now access movies and television series over their broadband Internet connection after the cable company launched HBO GO, an Internet streaming service for users in Serbia, Bosnia, Herzegovina and Slovenia.

The service, offered with leading cable and broadband Internet providers in the region, SBB-Serbia Broadband, Telemach sirokopasovne komunikacije in Slovenia and Telemach d.o.o in Bosnia and Herzegovina, allows subscribers to watch more than 100 hours a month of selected shows before they premiere on the usual HBO channels, when they want,

24 hours a day, seven days a week.

“HBO GO takes advantage of the latest streaming technology, which varies the bit rate depending on the broadband connection speed, which allows the programs to be watched smoothly, without interruptions,”

the company said in a statement.

An additional benefit for HBO subscribers in Serbia, Bosnia and Herzegovina, and Slovenia is that they will also be able to receive HBO GO via broadband whilst travelling in Croatia, Monte Negro, Macedonia and Bulgaria.