‘Generation P’ finally sets Russian release date

Ginzburg's film in the works for five years

LONDON — “Generation P,” a long-awaited film chronicling Russia’s chaotic transition from communism to capitalism, will be released in Russia mid-April, according to the film’s official Facebook page.

Based on a cult novel by Viktor Pelevin, published in English as “Babylon,” the $7 million-budget film, directed by Victor Ginzburg and starring Vladimir Menshov and Renata Litvinova, is a roller-coaster tale of consumerism, recreational drug usage and bizarre New Age beliefs set in the early 1990s.

The film has been in the works for five years with release dates postponed on a number of occasions due to technical and financial difficulties.

“Generation P,” which refers to the “Pepsi generation” that came of age as the Soviet Union fell apart around them, follows the story of a young literary institute dropout who falls into the world of advertising and business at a time when all the old rules had been discarded and new ones were yet to be made.

The film is likely to attract much interest in Russia and at international festivals at a time when many in the country are questioning the political status quo as the 20th anniversary of the collapse of the Soviet Union approaches.

Another Pelevin adaptation is also in the works. U.S. director Tony Pemberton (“Beyond the Ocean”) is in pre-production on a $4 million English-language, German-Russian-Canadian co-production of Pelevin’s “Buddha’s Little Finger,” set during the failed coup against President Mikhail Gorbachev in 1991.

Producer Karsten Stoter of Berlin’s Rohfilm told Variety that financing was due to be closed during April with filming scheduled for late summer, early fall once the project is greenlighted.