×
You will be redirected back to your article in seconds

Disney Junior sets U.K. launch

Tyke channel replaces Playhouse Disney

LONDON — Disney Junior, the Mouse House’s new web for pre-schoolers, will bow in the U.K. May 7, with other international roll-outs to follow.

The channel, which makes its debut in the U.S. next month, replaces Playhouse Disney and is skewed toward a slightly older demographic, 2-7 year olds, than Playhouse.

In Blighty, arguably the most competitive tyke market in the world, it will compete with the likes of CBeebies and Nick Junior.

Disney Junior will broadcast daily content across television, a website, VOD, mobile and paid download platforms.

Fare on the channel will include “Jungle Junction,” made in the U.K. by Cornwall-based Spider Eye Animation, “Jake and the Never Land Pirate,” produced in the U.S., and stalwarts like “Mickey Mouse Clubhouse.”

Beth Gardiner, VP, original programming and development, Disney Junior EMEA, said: “We have listened to the thoughts and concerns of parents and developed our offering to ensure that we’re meeting their needs.

“We will keep the best of Playhouse Disney, while at the same time introducing new shows that appeal to our existing and loyal audience as well as developing programs that engage the slightly older 6 and 7 year olds who aren’t quite old enough for other Disney channels.”

Disney Junior will launch in a further 23 countries across Europe, MidEast and Africa this year.

Playhouse Disney channel, which bowed in the U.K. in September 1999, airs in 109 countries.

More TV

  • Al Burton

    Al Burton, 'Jeffersons' and 'Diff’rent Strokes' Producer, Dies at 91

    Television producer and executive Al Burton, known for his work on “The Jeffersons” and “Diff’rent Strokes,” died Tuesday at his home in San Mateo, California. He was 91. Burton leaves behind a six-decade legacy of hit television shows that also included “One Day at a Time,” “Silver Spoons,” “Square Pegs” and “Facts of Life.” However, long [...]

  • Dwyane Wade Sets Multi-Year Development Deal

    Dwyane Wade Sets Multi-Year Development Deal at WarnerMedia

    Dwayne Wade is bouncing his way into WarnerMedia’s court. The retired NBA All Star has signed a multi-faceted, multi-year deal with the company, including a development deal via his 59th & Prairie Entertainment production banner. Part of the deal sees Wade sign on as a commentator at Turner Sports. He is set to make appearances [...]

  • Katie Couric Sheryl Sandberg

    Katie Couric Steamrolls Sheryl Sandberg in Roving Vanity Fair Summit Interview

    Sending a jolt through a luxurious and excessively polite afternoon in Beverly Hills, veteran journalist Katie Couric delivered a relentless series of hardball questions to Facebook chief operating officer Sheryl Sandberg on Tuesday. Speaking in conversation at the sixth annual Vanity Fair New Establishment summit at the Wallis Annenberg Center for the Performing Arts, Couric’s [...]

  • EVIL is a psychological mystery that

    CBS Renews 'Evil,' Orders Full Seasons of Four Other Freshman Shows

    CBS is doubling down on all its new shows. The network has renewed “Evil” for a second season, and handed out full-season orders to its other four freshman series, namely “All Rise,” “Carol’s Second Act,” “The Unicorn,” and “Bob Hearts Abishola.” “Evil” is set to conclude its 13-episode first season (creators Michelle and Robert King [...]

  • Jamie Lee Curtis

    Jamie Lee Curtis to Produce Military Drama With Put Pilot Order at Fox

    Jamie Lee Curtis is teaming up with April Fitzsimmons and Berlanti Productions for a drama project that has received a put pilot order at Fox. Titled “Chain of Command,” the one-hour project follows a young Air Force investigator with radical crime-solving methodology who returns to her hometown to join a military task force that doesn’t [...]

  • Michael MannLACMA: Art and Film Gala,

    TV News Roundup: Michael Mann to Direct and Executive Produce HBO Max's 'Tokyo Vice'

    In today’s TV news roundup, HBO Max names MIchael Mann as a director and executive producer of “Tokyo Vice” and Chip and Joanna Gaines announce the first original series coming to the couple’s Magnolia Network. DATES Netflix announced a six-episode docuseries centered on Nasty Cherry, the latest all-female group signed to Charli XCX’s label will [...]

More From Our Brands

Access exclusive content