LONDON — English thesp Jamie Campbell Bower, who starred in Tim Burton’s “Sweeney Todd,” will be reigning over the Croisette at next month’s Mip TV sales mart.
Campbell Bower, who plays the young King Arthur, is to join fellow cast members Joseph Fiennes and Eva Green in Cannes to help hype the new Starz skein “Camelot,” which makes its U.S. bow in April.
“Camelot” is distributed by GK-tv, which is responsible for bringing over the talent.
Reed Midem’s director of television Laurine Garaude predicts that Mip will witness a lot of activity around TV drama, inspired by shows like the keenly anticipated “Camelot.”
“We are seeing increasing amounts of fiction created specifically for the international market and a lot of co-production in this area,” she said.
Rodolphe Belmer, chief operating officer Canal Plus, and David Frank, CEO, Zodiak Media Group, will present keynotes on April 4, kicking off the market’s 2011 producers’ forum, which is focusing on co-production.
Two days of talking shops and matchmaking sessions will be devoted to the subject, with regional workshops covering Asia and Latin America.
Also unspooling at Mip, which runs until April 7, are sessions dedicated to connected devices and 3DTV.
In a first for the market Connected Creativity, featuring players from the technology, mobile and entertainment sectors, will take place at the Majestic over three days.
Confirmed speakers include Hans Vestberg, president and CEO, Ericsson, Christian Hernandez Gallardo, head of international business development, Facebook, Claire Tavernier, senior executive vice president, FMX and worldwide drama, FremantleMedia, and Luke Bradley-Jones, managing director of BBC.com and the global iPlayer.
With the jury still out on the prospects for 3DTV, Mip is aiming to help encourage 3DTV by hosting a dedicated “3DTV Broadcast Content Experience” pavilion in the main exhibition zone.
This will enable buyers scouting 3D shows to meet 3D producers and all delegates to view 3D shows.