National Geographic has nabbed domestic rights to Kevin Macdonald’s global YouTube experiment pic “Life In a Day” here in Sundance.
Acquisition comes before the pic’s world preem on Thursday at the Eccles Theatre in Park City.
NatGeo with release the pic theatrically day-and-date simultaneously on July 24, one year exactly after the film’s footage was shot around the world.
“The Last King of Scotland” helmer Macdonald directed the user-generated pic, in which YouTube users across the globe were encouraged to document part of their lives and submit for footage for possible inclusion in the feature-length docu.
Pic was exec produced by Ridley Scott through his outfit Scott Free U.K.
More than 80,000 submissions from 192 countries were put forward for the pic and filmmakers sifted through more than 4,500 hours of footage to create one 90-minute docu featuring 1,000 clips. Scott Free’s Liza Marshall, head of film and TV, produced the pic.
Deal was negotiated by Kattie Evans from National Geographic with Tim Haslam of HanWay on behalf of Scott Free U.K.
NatGeo prexy Daniel Battsek said: “‘Life in a Day’ is unique, contemporary and exciting, but what surprised me about the film is how emotional, powerful and involving it is. For that, the credit goes to all the amateur filmmakers who contributed and, of course, Ridley Scott and Kevin Macdonald, who managed to create such an innovative and powerful cinematic experience.”