Dutch B.O. rises 9%

'Avatar' was top earner, followed by 'Harry Potter'

BRUSSELS — Dutch movie theaters had a record year in 2010, taking Euros219.3 million ($289.3 million) at the box office. Figure represents a 9% increase on 2009.

Boom is partly due to increased ticket prices, including a premium for 3D, since visitor numbers only increased by 3%.

Results announced Tuesday by Dutch exhibitor, distributor and producer associations, show that “Avatar” was the year’s top earner, taking $17.5 million in 2010.

Adding in takings from 2009, James Cameron’s blockbuster has reaped $24.4 million in Holland.

Next in line is “Harry Potter and the Deathly Hallows, Part 1,” taking $11.6 million in 2010.

“Alice in Wonderland” and “Inception” take third and fourth place, with $9.7 million and $9.2 million respectively.

Top local product was TV spin-off “New Kids: Turbo,” which is ranked fifth. Pic took $7.8 million last year and is still earning following its December release.

Also highly ranked is comedy “De gelukkige huisvrouw” (The Happy Housewife), which comes in at 10th place for the year with $5.1 million.

American films continue to dominate the Dutch market, taking 75.9% of the box office in 2010 with 139 titles. This is up on 2009, when the U.S. claimed 69.8% with 153 titles.

The Dutch industry is going in the opposite direction, with the 52 local films released in 2010 (including co-productions) taking only 14.8% of the box office. In 2009, it earned 16.4% of the B.O. with 37 films.

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