Scooby-Doo Mumbles Again on Cartoon Network

“Scooby-Doo! Mystery Incorporated” — an animated revival of the 40-year-old property — premieres July 12 on Cartoon Network, courtesy of Warner Bros. Animation.

In some respects, it’s an interesting attempt to reboot a franchise that’s already been transformed into
SD601c122. epi 01 live-action (with animation) movies, throwing in wrinkles like a secret relationship between Shaggy and  Velma and introducing “issues” that the gang have in dealing with their parents. (Matthew Lillard, from the movies, provides the voice of Shaggy.)

There’s also more of an “X-Files” feel to the mysteries, including the fact that all the paranormal happenings have turned Crystal Cove into a tourist attraction. In other words, a touch of cynicism has crept into even “Scooby-Doo!”

The basic template and look, however, is otherwise pretty much a ringer for what Hanna-Barbera concocted all those years ago, with flashlights and things going bump in the night. Of course, to make Scooby seem hip at this point would require threading a needle, and the new series doesn’t quite accomplish that. Even as a kid, this show wasn’t one of my favorites.

Still, “Mystery Inc.” does live up to the “Incorporated” part — reintroducing the characters to a new generation of kids whose parents, thanks to their familiarity, will probably be receptive to buying branded bed sheets and trinkets.

Crystal Cove, in other words, isn’t the only one trying to turn gh-gh-ghosts into g-g-green.

More Voices

  • Hollywood Safe Workplace

    Why Hollywood Needs to Lead the Way in Showing How to Create a Safer Workplace

    “Scooby-Doo! Mystery Incorporated” — an animated revival of the 40-year-old property — premieres July 12 on Cartoon Network, courtesy of Warner Bros. Animation. In some respects, it’s an interesting attempt to reboot a franchise that’s already been transformed into live-action (with animation) movies, throwing in wrinkles like a secret relationship between Shaggy and  Velma and […]

  • Seven Seconds

    Fighting the Racial Bias at the Core of Hollywood’s Cop Shows (Guest Column)

    “Scooby-Doo! Mystery Incorporated” — an animated revival of the 40-year-old property — premieres July 12 on Cartoon Network, courtesy of Warner Bros. Animation. In some respects, it’s an interesting attempt to reboot a franchise that’s already been transformed into live-action (with animation) movies, throwing in wrinkles like a secret relationship between Shaggy and  Velma and […]

  • Harvey Weinstein Trial

    Column: Documentarian Barry Avrich Ponders Whether Harvey Weinstein Will Be Convicted

    “Scooby-Doo! Mystery Incorporated” — an animated revival of the 40-year-old property — premieres July 12 on Cartoon Network, courtesy of Warner Bros. Animation. In some respects, it’s an interesting attempt to reboot a franchise that’s already been transformed into live-action (with animation) movies, throwing in wrinkles like a secret relationship between Shaggy and  Velma and […]

  • Janet Mock Pose

    'Pose' Writer Janet Mock on Making History With Trans Storytelling (Guest Column)

    “Scooby-Doo! Mystery Incorporated” — an animated revival of the 40-year-old property — premieres July 12 on Cartoon Network, courtesy of Warner Bros. Animation. In some respects, it’s an interesting attempt to reboot a franchise that’s already been transformed into live-action (with animation) movies, throwing in wrinkles like a secret relationship between Shaggy and  Velma and […]

  • Tony Awards Sightlines Column

    How to Produce the Tony Awards: 5 Unsolicited Tips

    “Scooby-Doo! Mystery Incorporated” — an animated revival of the 40-year-old property — premieres July 12 on Cartoon Network, courtesy of Warner Bros. Animation. In some respects, it’s an interesting attempt to reboot a franchise that’s already been transformed into live-action (with animation) movies, throwing in wrinkles like a secret relationship between Shaggy and  Velma and […]

  • Under the Silver Lake

    Cannes 2018's Hidden Thrill: The Opportunity to Find New Voices

    “Scooby-Doo! Mystery Incorporated” — an animated revival of the 40-year-old property — premieres July 12 on Cartoon Network, courtesy of Warner Bros. Animation. In some respects, it’s an interesting attempt to reboot a franchise that’s already been transformed into live-action (with animation) movies, throwing in wrinkles like a secret relationship between Shaggy and  Velma and […]

  • Kathryn Bigelow Kathryn Bigelow poses backstage

    It's Time for Action, Not Promises, to Get More Women in Filmmaking (Guest Column)

    “Scooby-Doo! Mystery Incorporated” — an animated revival of the 40-year-old property — premieres July 12 on Cartoon Network, courtesy of Warner Bros. Animation. In some respects, it’s an interesting attempt to reboot a franchise that’s already been transformed into live-action (with animation) movies, throwing in wrinkles like a secret relationship between Shaggy and  Velma and […]

More From Our Brands

Access exclusive content