Read between the lines, and the organizers of the Paley Center Awards — a new program just announced for 2012 — are essentially saying, “We can design a better show than the Emmys by starting from scratch.”

This won’t replace the Emmys, obviously, but if the organizers can get TV heavyweights on board — and many of them are already serving as board members of the Paley Center — it will deal a blow to the TV academy, which is suffering from a decided shortage of top executive participation, as I noted in a recent column.

Here’s the official Paley announcement:

Paley Center for Media Plans First Televised
Awards Show

May 2012 in New York

Planning Committee Developing New Approaches

Voting, Judging and Award Categories

Engage the Public and Attract Broad Audiences


New York/Los Angeles, Sept. 8, 2010 — The Paley
Center for Media, which formed a television awards planning committee in March
of this year, has scheduled its first awards program for May 2012 in New York
City, it was announced today by Pat Mitchell, president and CEO of the

The committee, comprised of leading executives from the
worlds of television, advertising and new media, was assembled to explore the
creation of a new awards show that would take a fresh and distinctive
approach.  Headed by Steve Mosko, president of Sony Pictures Television,
Tony Vinciquerra, chairman and CEO of the Fox Networks Group, and Dick Lippin,
chairman and chief executive of the Lippin Group, the committee’s charge
was to create an award concept and show that would be consistent with the Paley
Center’s commitment to excellence, engage the public in the selection
process, celebrate video programming across platforms, and attract a broad and
diverse viewing audience to a televised event.  The committee recently
shared its recommendations and ideas with the Paley Center’s

“We believe the awards committee has made significant
progress in identifying the ways to achieve our objectives, and we will
continue to carefully refine our plans to leverage those assets as we further
define the nominations process, voting, judging and award categories in the
months ahead,” Ms. Mitchell stated.

Frank A. Bennack, Jr., chairman of the Paley Center,
remarked further, “The Paley Center has considerable curatorial expertise
and occupies a unique position at the intersection between the industry and the
viewing public.  Our goal is to put our own distinctive stamp on honoring
the great work being done by so many in the media community.”

Mr. Mosko also noted: “We have already received
considerable interest from television networks and advertisers, and now that we
have announced the time and location of our first show we will begin right away
to translate this interest into substantive discussions.”

The May date in New
York was selected to coincide with the upfront
presentations.  “The networks, advertisers and much of the top
talent will already be in New York
at that time and this venue should make it easier for top talent and industry leaders
to participate in the show,” Mr. Vinciquerra added.

The Paley Center for Media also intends to merge its annual New York gala
fundraising event with the 2012 awards show to create a single televised
celebration.  The Paley
Center may also introduce
one or more of its new awards at its 2011 gala fundraiser.