“Synergy” has become a dirty word at times, especially since Sumner Redstone got it in his head that breaking up CBS and Viacom was a brilliant idea.
Still, as Variety‘s Cynthia Littleton reports, the sweeping carriage deal between Disney and Time Warner Cable reveals how premium assets can benefit lesser ones.
The big news, of course, is that ABC has joined in receiving retransmission payments for its stations, which the report puts at around 40-50 cents per subscriber a month.
Yet the tentacles of the deal include all kinds of smaller Disney properties. As Littleton notes:
other key components, TWC has agreed to add new channels from Disney to
its linear lineup, including Disney Junior, the preschool channel that
will take over the existing SoapNet outlet in 2012; the fledgling ESPN 3D
(which is not yet a 24/7 outlet); and ESPN Deportes HD.