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Dear Fox: Is UCLA Football the Best Card to Play?

OK, so I’m not only a UCLA graduate and football season ticketholder, I’m also doing a column on the side for Foxsports.com, which makes me doubly conflicted about this item.

Still, I had to laugh to see a full-page ad in the Los Angeles Times sports section warning UCLA football fans that they would miss this Saturday’s game because of Fox’s battle with Dish TV.

“Attention DISH NETWORK Customers! Watching the Bruins may not mattter to Dish Netowrk, BUT IT MATTERS TO YOU.”

Um, have you checked UCLA football attendance lately? You could play a separate game in the empty seats in the Rose Bowl. Sorry, but I don’t really think it matters to that many of us, either.

I also love the name of Fox’s website: http://getwhatipaidfor.com. This follows the dueling websites in the Time Warner Cable/Disney dispute, which were, respectively, http://rolloverorgettough.com and ihavechoices.com (a link that no longer exists).

Probably have to give the edge to Time Warner among those three.

Actually, what Fox ought to be promoting is “Watch UCLA on TV or you’ll have to listen to UCLA’s moron radio announcer, Chris Roberts.” But that wouldn’t look great in an ad.

 

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