It’s not exactly synergy — CBS and Viacom don’t coordinate these things — but it is smart. Spike will air a . marathon of the original “Hawaii Five-0” the week of Aug. 30, showing the entire first season of the series (which made its debut in 1968) weekdays from 9 a.m. to 6 p.m.
Of course, there’s a little good news and bad news there for CBS. Yes, it helps promote the premiere of its reboot in September, but it also might not reflect all that favorably on the new program. Granted, I haven’t watched the original in quite awhile, but it evokes very fond memories, and not just because of the opening credits and fantastic chart-topping theme.
The “Five-0” pilot blows stuff up real well, but I suspect it will elicit the customary groans from fans of the earlier version. Of course, if they tune in out of curiosity and CBS can reel in a younger audience with the show’s faster pace and playful banter between the leads, the network could have a much-anticipated hit on its hands, although I’m pretty sure they won’t be able to spend nearly as much money on explosions in future episodes.
“Five-0” ran until 1980, by the way, so those who were teenagers and young adults when the series ended are pushing the upper end of the 18-49 and 25-54 demographics now — CBS’ sweet spot.
The latest “Five-0” also continues CBS’ “We’re going to keep casting Alex O’Loughlin until he’s a star” philosophy, which worked out pretty well with Simon Baker and long before that (when CBS big cheese Leslie Moonves was at Lorimar/Warner Bros.) with George Clooney.
Oh, and that’s Grace Park from the new version above. As much as I like Jack Lord, I like this picture better.