Bravo’s Ratings Criteria: We’re No. 1 … in D.C.!

Honestly, this might be the lamest ratings press release I’ve ever seen. Bravo’s “The Real Housewives of D.C.” did very well in — duh — D.C. But the tune-in nationally was unspectacular, as Variety’s Stuart Levine notes.

Thank you, America.

Frankly, I’m surprised, having expected all the turmoil surrounding Michaele and Tareq Salahi to translate into at least some initial tune-in. Apparently, I’ve been watching too much cable news, polluted by the inside-the-Beltway skew.

Bravo’s release is attached, but actually, I have a better headline:

‘Real Housewives of D.C.’ — Turns Out 209 out of 210 U.S. TV Markets Don’t Give a Shit.

OK, so here’s the real version:

BRAVO’S “THE REAL HOUSEWIVES OF D.C.” RANKS AS NO.1 TELEVISION SHOW IN 9PM HOUR IN WASHINGTON D.C. AND EARNS OVER 1.6 MILLION TOTAL VIEWERS NATIONALLY

Finale of “Bethenny Getting Married?” Scores 1.9 Million Total Viewers

NEW YORK August 6, 2010 Washington, D.C. has voted for Bravo’s “The Real Housewives of D.C.,” making it that market’s No. 1 most watched show in all of television broadcast and cable in the 9pm time period based on household ratings, and earned 1,628,000 total viewers and 1,002,000 adults 18-49 nationally, according to Nielsen Media Research. The series premiere was the highest cable household rating in D.C. in that timeslot in almost two months and marked the highest rated 9pm series premiere among total viewers in Bravo history nationally. “The Real Housewives of D.C.” marked a record high online with page views, earning its highest premiere day show site page for the Housewives franchise, scoring 505,900 page views. Additionally, the show site yielded 43,900 unique visitors, and 28,800 video streams on Thursday alone.

Bravo didn’t provide a hard rating for the show’s performance in the D.C. area, but for the record, it ranks as the U.S.’s ninth largest TV market, representing about 2.3 million households, right behind Atlanta.

I’m so excited the show didn’t do that well, I may throw a party — or better yet, crash one.



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