I had a couple of pithy jokes about this, but then I decided the announcement pretty much speaks for itself (although that old saw about how “In the land of the blind, the one-eyed man is king” comes to mind):

HOLLYWOOD, CA – One of the top television journalists in the nation’s entertainment capital will be honored with this year’s outstanding achievement award as the Los Angeles Press Club recognizes the winners of the 2010 National Entertainment Journalism awards at a reception and ceremony on Thursday evening April 22 at the Steve Allen Theater in Hollywood. 

Sam Rubin, entertainment reporter for KTLA Channel 5 in Los Angeles, will be given the top honor for his smart, often tough coverage of stars, movies, glitz and glamour. 
Finalists in print, radio, TV and online will be posted shortly at http://lapressclub.org.
Sam Rubin is only the second journalist to receive this honor. Last year, Wall Street Journal and KCRW film critic Joe Morgenstern accepted the award.
“Sam is one of the busiest entertainment reporters around,” says Los Angeles Press Club President Will Lewis. “His reports reflect an informed insight and carry great weight inside show business, as well as to the general public.”
In addition to his regular reports for the “KTLA Morning News,” Rubin hosts the Emmy-nominated “Live From The Academy Awards,” syndicated nationally by Tribune Entertainment, and “Sneaks,” a series of movie preview shows produced with the LA Times. He also reports for KNX-AM.