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Yule log ratings rise in Los Angeles

Kcal-9-yule-log1
L.A. TV viewers, still recovering from last week’s rain, gathered ’round the TV yule log as they dried off on Christmas morning.

Combined, KCAL and KTLA averaged 212,000 viewers for their dueling yule logs from 6 a.m. to 10 a.m. on Christmas day. That was up 39 percent vs. the same four-hour block last year (when the two stations averaged 153,000 during the time frame).

The big gain came via KTLA, which averaged 104,000 viewers from 6 a.m. to 10 a.m., up a strong 160 percent from last year.

KTLA, which simulcast Christmas music from Clear Channel’s KOST-FM (103.5), aired the log from 4:30 a.m. to 10 a.m., averaging 78,000 through the entire five and a half hour block.

KCAL, now in its seventh year of airing the yule log, accompanied the broadcast with Christmas music from sister CBS Radio AC station KTWV (94.7). The station averaged 108,000 viewers (down 4 percent from last year).

 

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