It’s a big development for a long-serving Warner Bros. TV exec. Susan Rovner has been promoted to exec veep of development for Warner Bros. TV, where she’ll be one of prexy Peter Roth’s top lieutenants.

Rovner will oversee the studio’s creation of primetime series for the broadcast networks and manage its comedy and drama development teams.

Rovner, who had served as senior VP of drama development at Warner Bros. TV since 2002, replaces Leonard Goldstein. WBTV announced last week that Goldstein was moving on to head up Josh Schwartz’s and Stephanie Savage’s Fake Empire shingle starting in June (Daily Variety, March 24).

Roth called Rovner “a highly talented collaborator with impeccable taste.”

“I’ve worked closely with her for more than 10 years, and she is the perfect person to lead our future development efforts,” Roth said.

Rovner is an 11-year vet at Warner Bros. TV, having joined in 1998 as director fo drama development. She’s helped develop series such as “The Mentalist,” “Fringe,” “The Closer,” “Nip/Tuck,” “One Tree Hill” and other series.

The exec has also worked through the years with top producers such as Jerry Bruckheimer, John Wells, J.J. Abrams, Schwartz and Kevin Williamson.

Rovner’s resume also includes a stint at ABC as exec director of TV movies.