One thing about covering this beat for so long: You get to ride the entire tenure of some Hollywood execs. Jeff Zucker blew into town in 2000 as the young wunderkind who turned NBC’s “Today” into a powerhouse… but he ends his tenure as head of NBC Universal in 2010 with a much less glowing reputation among Hollywood execs and creatives.

Here’s a round up of just a handful of Variety stories chronicling key Zucker moments through the years, since the exec got into the entertainment side of things in 2000:

Peacock Zucker-punched: Ancier out, ‘Today’ exec in at NBC Ent. (12/13/00)

NBC mantra: Don’t muck with Zuck (3/13/01)

Review for “Good Morning Miami” (inspired by Zucker) (9/24/02)

NBC still ‘Friends’ for $10 mil per seg (12/21/02)

Zucker not lacking: NBC exec’s future brighter as prexy Andy Lack exits (1/12/03)

Zucker punch for NBC: Wright gives prexy the news plus oversight of b’cst and cable (12/15/03)

Zucker’s brave news world (12/21/03)

Jay giving way to Conan: O’Brien gets ‘Tonight Show’ throne in ’09 (9/27/04)

Peacock loses its wings: NBC clips pricey projects in wake of advertising shortfall (7/31/05)

Zucker flies high in Peacock shift: Named CEO of TV group (12/15/05)

Zucker punch: Last-place NBC fights back with exec shifts, new lineup (1/16/06)

Peacock aftershock: Deep staffing cuts to affect all departments (10/19/06)

Zucker takes NBC Universal reins (2/6/07)

Reilly out at NBC: Silverman is Zucker’s new golden boy (5/28/07)

Zucker offers insight to NBC’s future (2/27/08)

NBC moving Leno to 10 p.m. slot (12/8/08)

Zucker: NBC is open to options (12/8/08)

Comcast, GE unveil NBC U deal (12/3/09)

NBC’s late night labyrinth (1/7/10)