U.K. TV personality Vernon Kay, last seen here hosting NBC’s “Hit Me Baby One More Time,” has been tapped to host ABC’s upcoming “Million Dollar Mind Game.”

Merv Griffin Entertainment shot six episodes of the gamer, originally titled “The Six,” with host Kay this summer. Alphabet series is based on the long-running Russian franchise “What? Where? When?”

“Million Dollar Mind Game” centers on six players who must work together to answer unusual, logic-based questions in 60 seconds.

A phenomenon in Russia since 1975, “What? Where? When?” hasn’t been adapted in other markets until now. But Merv Griffin, which is producing “Million Dollar Mind Game,” was able to secure the rights to the Russian show through the skein’s owner.

Besides hosting both the U.S. and U.K. versions of “Hit Me Baby One More Time,” Kay is a well-known presenter in Britain, having hosted shows such as “The Whole 19 Yards,” “Beat the Star” and “Family Fortunes.”