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TV acad to expand new media membership

Org will add marketing, business execs to peer group

The TV Academy is opening its doors to more interactive media members.

The org’s interactive media peer group announced Monday that it would expand its eligibility requirements, allowing business development, marketing and advertising pros in the world of new media to join.

The peer group has also eliminated the requirement that an applicant’s title must be at the director level or above. The acad said that was in recognition of the fact that titles in the interactive media world don’t adhere to the general entertainment industry style.

Instead, applicants must be able to prove that they’ve worked at a senior position in the interactive media industry for at least 36 out of the last 48 months.

Also on Monday, the interactive media peer group named John Gilles, veep and g.m. of Code and Theory, Marc Johnson, director of digital experience strategy at United Future, and Michael Gregor, chief technology officer of Velope, as an awards working group co-chairs for the 63rd Primetime Emmy Awards for Interactive Media. The group will overseeing the entry and judging process.

“Our industry is constantly evolving and so is our peer group,” said Lori Schwartz, interactive media peer group co-governor.

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