Eight-episode hourlong show will star Elle magazine creative director Joe Zee, who will try to improve the merchandise from a designer with a clothing line in crisis. Ultimately, Zee will prepare the designer and present them to a buyer who can make or break their dreams.
From Authentic Entertainment, “All on the Line” will go into production later this month in Gotham and air on the cabler next year.
Zee has been at Elle since 2007 and has worked at Allure, W, Details and Vanity Fair. He had contributed to the ad campaigns for Perry Ellis, Kenneth Cole and Estee Lauder.