Spike TV is ramping up its development slate, focusing mostly on half-hour comedies that examine dysfunctional co-workers and their families.
In the past, cabler has relied more on reality skeins — “Deadliest Warrior,” “The Ultimate Fighter” and “1,000 Ways to Die” — that attract an 18-34 male demo. New lineup is intended to attract a slightly older demo.
“We’ve been getting the younger buys but want to expand a little bit and reach 18-49,” said president Kevin Kay.
Producer Thom Beers (“Deadliest Catch,” “Ice Road Truckers”) is bringing in a scripted comedy about air traffic controllers. He will exec produce with Philip Segal, with Andrew Waller and Mike Gagerman writing the pilot.
Other projects include:
• “30 Rock” and “Saturday Night Live” director Beth McCarthy Miller will exec produce a pilot about a veteran sportswriter and the athletes he covers. Script was written by Steven Brill, who also exec produces.
• Laffer “Thunderballs” follows three friends who comprise a beer league bowling team. Jim and Steve Armogida wrote the script; Walt Becker exec produces.
• “Powerball” looks at a thirtysomething loser who lives with his parents and then wins the lottery. Writers are Ike Barinholtz, David Stassen and Steven Cragg. Peter Principato, Paul Young and Joel Zadak exec produce.
• In “At Ease,” two misfit U.S. Army drill sergeants utilize unorthodox methods to turn an endless stream of recruits into a great fighting force. Script was written by Gabe Snyder and Mike Alber (“Jailbait”).
• Russell Marcus has written a pilot in which a family man pursues a dream of competing on the professional BBQ circuit.
• And in the lone drama in development, “F.T.W.,” an Atlanta police offers is recruited by the Dept. of Homeland Security to infiltrate a dangerous militia. Craig Gore and Tim Walsh are the writers.
Cabler is already airing original series on Tuesday, Wednesday and Thursday and would like to add fresh fare to Sunday and Mondays. In addition to its scripted slate, Kay said there are several reality shows in development.