Kim Hatamiya has taken over domestic marketing duties at Sony Pictures TV and has been upped to executive vice president of the division.
Hatamiya had overseen a wide range of international marketing initiatives for the division in her previous post of senior veep of international marketing.
With the promotion, she now oversees worldwide marketing for the division, which includes promotion and media relations for Sony’s roster of network, cable and off-network properties as well as digital productions and Sony TV product marketed on DVD.
Hatamiya fills the domestic marketing role previously held by Robert Oswaks, the longtime Sony Pictures TV marketing prexy who exited the studio in April.
Noting Hatamiya’s success on the international side, Sony Pictures TV prexy Steve Mosko said the promotion “makes a seamless transition for us to take advantage of her talents, expand her role to include our U.S. businesses and have her oversee marketing globally.”
Hatamiya previously spearheaded marketing for Sony’s international TV operations, including its local-lingo production efforts and its suite of foreign channels.
Hatamiya joined Sony in 2003 after working for indie shingles Mindrocket Media/JP Kids and Passport New Media.
Before that, she held exec posts at Fox Kids Worldwide, HBO and Imagine Entertainment.